Tents and Marquees

marquees-pavillion-3Event Tents, such as wedding tents are used when you want to make a spectacular outdoor scene. They are generally structures installed at a location for a period of time.

Why A Tent?
Commercial Tents are used as protection from the sun, rain or a gathering place. They can make a stunning and creative atmosphere for any event.

Tent Rentals
Tents can be rented or leased for a day, a weekend, weeks, months, etc. For one or two day events, the Tents are usually installed a few days before the event, depending on scheduling and weather, and remain until a few days after the event. Many rentals are quoted for the entire week, allowing for time to set up and design the interior and exterior. Some Tents are built for exceedingly long-term events and have been installed and remain installed for years.

What Kind of Tent Should I Rent?
Tent rental companies come in all sizes – from small-sized companies with just a few Tents to exceedingly large-sized companies – carrying dozens of several sizes and styles of Tents. Some general rental companies rent from tent rental companies to accommodate their client’s needs.

You may know you want to use a standard Tent for your event, or your event planner may already have in mind to use a Tent. You have options! There are lots of other splendid
structures and Tent styles out there. Some are unique and make a statement of their own. Ask the rental company you’re working with for a list of the type styles they have on hand.

Usually, the varying types of Tents available in most companies are (the names vary depending of the company):

Folding Tents Easy and fast to use and always in demand. Very popular, because usually is the less expensive tent. Fast, flexible, cost effective and long lasting.

They are used by:

  • Corporate brands across most industries
  • Government & Council buyers
  • SME business marketers
  • Franchisees
  • Agricultural exhibitors
  • Emergency services & community groups
  • Folding Tents create brand exposure opportunities.
  • You can reach your audience at the right time, in the right place with the right message.

Inflatable Tents An exciting and entertaining alternative Tent. Easy & fast to set up. Be sure they have removable printed roof because in that way you can share the investment with other licences.

What Size Tent Will I Need?

The size of Tent depends on a few factors:

1. The number of guests you expect
2. Layout or seating arrangements or the style of event:

* Reception with what type of tables?
* Speaker engagement with what type of seating?
* Will you need a dance floor?
* Will you need display areas for your products?

If you are interested in a Tent, you can expect to need about 2,000 – 2,500 square feet for 200-seated guests. That could mean a 40 x 60 size Tent (Always ask the Tent rental vendor directly and they’ll give you the best dataabout the size of Tent you’ll need).

Therefore, the key rule is; know what you are going to use your tent for. The choice of tents is incredible, almost on par with the choice of cars that you can buy.

So if you need a tent for the family BBQ, for example, your needs are fairly basic
and your budget may be low. Look for cheap tents that offers a waterproof Polyester roof and a decent warranty for under $600.

If you need a tent for a school or sports club you will need a diverse range of sizes, and colours. Most plain colour Tents s range between $995- $2900. If you are keen to promote yourself, you can have your names printed for around $150-$300. Printing logos usually cost a little more.

In the last 5 years, portable Tents have become important to businesses for their marketing. The key need for these buyers is a prominent and identical reproduction of their logo. Sign written or printed Tents can be as dull as a website address or they can be a design masterpiece.

Remember, if it is for commercial purposes, the aim is to build recognition of your company with your printed Tent. Printed corporate Tents range in price from $1500- $4000. Good ones will really catch your eye.

Once you have decided on what sort of buyer you are and how you are going to use your Tents, a good Tents company will offer you a choice of frames, a warranty of between 3-5 years and help with formulating the printing-if you need it.

For more information about tents, contact Extreme Marquees. We have a range of cheap tents, for all sorts of home and business applications.

New Zealand’s Top Holiday Cities

New Zealand has a magnificent array of astounding landscapes. Like huge mountain ranges, majestic coastlines, breathtaking rainforests, deep fiords, snow capped mountains and steaming volcanoes. These scenic wonders have all made New Zealand an attractive destination for all kinds of holidays.

Fantastic travel packages and holiday specials are available on quality accommodation in modern city hotels and luxurious wilderness lodges at slashed prices. Among the top holiday destinations in New Zealand, Queenstown, Christchurch and Auckland would definitely be there. Travel Online is a celebrated online specialist travel operator and provides fantastic tourist services for New Zealand. Travel Online provides an instant quote and booking service for accommodation in cities right across the country.

Queenstown
The international resort town of Queenstown is situated on the shoreline of Wakatipu Lake. This beautiful region is among the most picturesque locations on the globe. Throughout the year adventurous and thrilling sports like jet boating, bungy jumping, and white water rafting take place. This town is the epicentre of the entire world’s bungy jumping activities too. With the advent of winter, the town gets transformed to an alpine wonderland with snowboarders and skiers from all corners of the world assembling at the annual Winter Festival.

There is constant request for Queenstown Accommodation all round the year and Travel Online offers a select group of hotels best suited for New Zealand holidays. 1, 2, 3 or 4 bedroom apartments, with cutting-edge facilities, gyms, spas and fantastic views are available at various holiday retreats across the city. Larger apartments with more bedrooms, tennis courts, private jetties and fitness centres are also available at a higher price. Luxury complexes with studio rooms in the vicinity of cafes, bars, and restaurants are also found in Travel Online’ Queenstown Accommodation selection.

Christchurch
When choosing a place to stay in Christchurch look for hotels that give views over the astounding Victoria Square, across the mesmerizing Avon River or towards the historic Anglican Cathedral. Situated on New Zealand’s South Island, this cosmopolitan city is always abuzz with colourful festivals, shopping spots, theaters and art galleries. Hotels overlooking Victoria Square provide visitors with an insight in to the city’s English history.

Individuals accommodated in the vicinity of the Christchurch Cathedral will find hotel rooms with a Manhattan-style feel. Tradition and elegance are everywhere in these hotels along with a keen eye on service excellence. Huge bedrooms with full-fledged kitchen facilities are common, along with hi-tech conference facilities, resort-like leisure features like spas, saunas, gyms, and swimming pools. Many of these hotels provided by Travel Online are located in the vicinity of the Technology Park, the International Antarctic Centre, and the airport. Travelers who want to stay away from the hustle and bustle of the cosmopolitan life will find suitable accommodation in the wonderfulcountryside surrounding the city.

Auckland
Auckland, also known as the City of Sails, is located in between 2 harbors and has more boats per person than anywhere on the planet. Within minutes a person has the choice of sailing away on yachts to isolated nearby islands, living the high life in the casino, surfing at endless beaches or tasting the exotic wines at local vineyards. Hotels come in stylish and comfortable studios, and luxurious executive / marina suites. Travel Online caters to the tastes of corporate and business tourists and can beat any price seen on Auckland accommodation advertised. Auckland harbor is radiant, and is seen perfectly from atop Sky City and the surrounding accommodation.

Affordable and comfortable apartments are available for casual tourists, equipped with kitchens, laundries, and balconies to provide a memorable holidaying experience. Visitors to Auckland adore visiting the Antarctic Encounter, which showcases the only penguins present in the sub-Antarctic region. More adventures include cage-bereft shark dives, scuba expeditions and snorkel safaris. New Zealand is waiting.

Travel Online has a wide range of Queenstown accommodation close to all the snow action and cosmopolitan Christchurch accommodation surrounded by all that theatre and art. For holidays in and around the water, Auckland accommodation is as good as anywhere in the world.

Repairing Flooded Carpet: A cheap job is a good job right? Wrong….

Don’t let an amateur 24 hour carpet cleaner try to repair your water damaged carpets. These are the things you should be aware of:

Overcharging. An unprofessional water restoration restorer may load the job up with extra extras. E.g. using dehumidification for the flooded carpets is not needed.

Correct equipment. They might borrow equipment from hire businesses to dry the carpet. This is acceptable, but an established water damage restorer will possess all their equipment to provide a speedy response and hopefully a better value job.

Does not have a proper moisture metre. If they don’t have the proper moisture meter, they cannot tell if the carpet is fixed. This enhances the potential of mould growth in the future. Removal of this may be required in the future.

They are not Specialised. There are many “Carpet Cleaners” in this industry who do water damage restoration jobs on the “side.” i.e. they aren’t those who take on this kind of work every day. Be aware of this. Drying water damage to carpets is an art. Taking carpet off the gripper strips then reinstalling them should be taken on by a professional, otherwise they can be damaged beyond repair.

You might be asking, how do I choose a good Flood Restoration professional? Below I have selected some pointers to check for when hunting around for a carpet flood damage business:

How big is their Yellow Pages ad: This can be a sign of how much work they are doing already. A full-size Yellow Pages ad can cost about $50 000. So if they have paid for a big ad, you can have some expectation that they will deliver the goods.

Where do they show up in Google? The higher the rank in Google, the more click-ins there have been for this business.

What Qualifications do they have? The fundamental qualification required is a IICRC qualification about Applied Structural Drying and Water Damage Restoration.

Do Insurance companies hire them for their carpet damage jobs? This is a very good indicator. If insurance companies use them, the business is likely to be good at their job. Insurance companies often use the businesses that grant them the top value for their client’s money.

What kind of Equipment do they have? They should own a minimum of 100 Air movers. If they have this many, this could indicate they have been running for some time. Our business took 8 years to accumulate that many wet carpet drying air movers.

What sort of commitment can you get out of them over the phone? Try to pin them down to a price for water extraction, water removal and initial inspection. If they won’t give you a price for this in the least, you know they are not willing to assist you, so go with someone else.

Response Time – Our Water Damage Brisbane-based business operates to a 59 minute response time to water damage emergency. The business needs to be attended to ASAP. Mould can appear in a 24 hour period.

If you follow these tips you are sure to find a Flood Damage Restoration professional who knows how to do the job right.

If you have carpet water damage Brisbane, call us for flooded wet carpet drying. Brisbane storm season is approaching and you may need storm damage carpet cleaning. Brisbane and surrounding areas serviced.

Podiatry as a Career in Australia

As a practicing podiatrist in Brisbane, Australia, I am regularly asked by parents if podiatry would be a good career for a school leaver to contemplate . There are many things to recommend a career in podiatry including:

  • You can be self employed: This is a prospect that is increasingly being denied to other health care providers such as optometrists and even Family Doctors. Big Business controls a lot of health practices. Consider how often you see an independent optometrist these days – can they compete on price with the multinational chains?
  • Legal Issues: In Australia (unlike the USA where things are very different), podiatrists very, very rarely face malpractice suits. The nature of podiatry practice does not lend itself to accidentally harming one’s patients. Also, you never have to give your customers the bad news that their condition will be terminal.
  • Working Hours: Emergency call outs are very unlikely. This is a desirable fact for those among us who like their sleep uninterrupted.
  • Financial Reward: Whilst it is true that podiatry doesn’t pay as well as being a medical practitioner or dentist , the salary is generally commensurate with other allied health providers.
  • Instant Gratification: One of the best aspects of a career as a podiatrist is the instant gratification! People come in with pain and leave happy. You will consult on a plethora of bite-sized jobs each day, many with a cure you can provide immediately. From someone that has worked with unanimously grumpy customers in a past career, believe me when I tell you, it makes the day much more rewarding when people leave you smiling.
  • Philanthropy: Podiatry will provide you an abundance of opportunity to help eliminate the suffering of your fellow human beings.
  • Self – Determination: Podiatry gives a practitioner the power to determine their own course of action for the benefit of their patients. This is unlike a career in nursing for example where one acts under the direction of a doctor.
  • Clear Job roles: The only people who can claim to be a podiatrist are those with a podiatry qualification. The clear roles that this defines relieves the requirement to find your ‘niche’ after university – as someone with a more generic Bachelor of Science degree might need to do.
  • Got the urge to travel? There are many places across the world that do not qualify their own podiatrists including Tasmania, the Northern Territory, all of Asia and all of the Middle East. If you want to work your way around the world, Australian podiatrists can gain employment in any Commonwealth country and are particularly in demand in Singapore, Egypt, United Arab Emirates and other far flung fields.
  • Variety: In any given day, a podiatrist will see a huge range of complaints. There might be an ingrown toenail or two, an excruciating corn, a sporting injury, some lower back pain and at least a couple of painful heels . The essence of being a good podiatrist is to bea good problem solver. Every patient is an individual with a unique complaint requiring a well considered solution.

How do you become a qualified as a podiatrist ?

To qualify as a podiatrist means six Australian Universities:

  • Curtin University
  • La Trobe University
  • Charles Sturt University
  • Queensland University of Technology
  • University of South Australia
  • University of Western Sydney.

Last year, the entry score for the QUT was OP 8.

Stephanie Cosgrove graduated as a podiatrist from QUT in 1990 and with a Master’s degree in Applied Science (Podiatry) in 1996. Since 1991, she has worked in private practice as a Podiatrist Brisbane. She received three university prizes during her studies, including the award for excellence in design and manufacture of orthotics. Brisbane has been the site of her private practice since 1991 which has grown to four locations and eleven staff. If you want to Walk Without Pain consider a visit to Brisbane’s most innovative podiatry practice today. Call for an appointment now on 1300 A1 Feet.

Eight Steps to Great Web Design

Take charge of getting your site created by a developer and know the process it will save you money and aquire you a site that actually works the intended purpose!

1. Knowing your business and how you are currently established in your market.
In order to establish a site that truly meets your requirements; you first need to have a full comprehension of your business including your products, and/or services and more importantly their market position. You then have to examine how you want to explain your business and what it offers in 7 seconds or less. Sounds impossible? Well that is the average time that a user will consider the point “is this site I searched for?”.

2. Budget and estimation
Have a budget in mind and don’t be afraid to let the developers know what it is. In saying this: BE REALISTIC, $500 will never see a great web site created, nor will they be anything left in the bank to market it.

3. The creative process
Be armed with example sites and more importantly the elements of the site you like so they can attain an understanding of what you would like to see on your site and also what you find frustrating about other sites. This will construct a good profile and analyze not only what type of site to actualize for you but your tolerance to colours, animations, layouts etc. for your requirements which will allow for effective development. The more interaction and information you bestow them in the beginning the more time you will save everybody in the long run by achieving what you want 1st time round. Check with the designers on how many rounds of changes come with the contract, most will allow for a total conceptual redesign only once and 2 rounds of changes after that.

4. Production and Content
After the home page design is created, the developers will more than likely collect the general layout of this concept and then formulate the inner page template. It is this template that will be replicated for most of your pages for your site.
Submit your content in a pre-proofed word processed document; don’t get too creative with the document fonts etc. as these will not be preserved when the content is copied into the code of the site. It is inferred that you do use bolding, underlining, headings and sub heading though ,as these highlights are transferred into the site and are very important later on in not only interacting with the reader but for Search Engine Optimisation.
One last tip for content; formulate a decent amount of content but present it in a way that a reader may get a summary of what you are trying to infer across in the 1st couple of paragraphs and an image or to. The rest of the paragraphs that get into finer details ARE FOR GOOGLE !

5. Development Programming and CMS
If your website contains Content Managed Areas (CMS) or has any other dynamic sections the developers will wrap your design around a content management program such as Joomla or Drupal or they may have a custom built system. Make sure that you get to see how the CMS system works on another site they have developed or an example site they may have. You need to know that you can use and comprehend the system when your site is complete.

6. Testing and training
We work closely with the developers to test your site especially if there are any CMS or special programs that have been created for you. You can guarantee if it is has just been written for you then it will not work 100% first time round. This is a where things can get ugly in the process you must understand the way the program operates and test it as if you were normal website user. If it doesn’t make sense to you, odds are it won’t make sense to your audience. Make sure you test your website on more than just your browser, try to test it on Internet Explorer, Firefox and Safari. All of these browsers are avialable on the internet for free!

7. Launch – going live
When the developers are ready to make your site onlive make sure you have finished the above testing step until you are happy that this website is the best representation of your business / product it can be. Remember even though you can change things after going live it is still a poor reflection on your business if there are spelling mistakes or broken images when you launch.

8. Marketing
There is little point in having a website if nobody visits it, make sure as part of you contract you have considered search engine optimisation and or search engine marketing as part of your website build. This is the absolute most important factor of the whole process. If you are the only one looking at your site then you are in trouble.

Remember Search Engine Optimisation is about 30% Onsite (getting your site correct for Search Engine to index correctly) and 70% Promotion. Any developer who tells you otherwise hasn’t been in the industry too long.

For more information about web design Brisbane, contact Web Site Blue. Our web designers understand marketing as well as design.

Tips to Creating a New Business Logo

A logo is a very important step to creating a business. It is the face of your business. And like your face represents the tone of your business, indicates the service and screams the professionalism or lack there of.

People spend a lot of money on the formation of their logo and walk away with no artwork files. Then a couple months down the track when they require to put signage on their new building they cannot track the design studio down that created the original logo for them and so incur costs to have it redone. This is redundant and may cause obstacles when trying to replecate the logo exactly as created originally.

We have created some basic tips you for to think about when creating a logo. Hopefully these will help you from experiencing any future difficulties.

Tip 1
First things first – you need to decide if you would like your logo to have an accompanying icon. It is hinted that if your service or product name is not in your business name then perhaps an icon will help in portraying a clear message across to your target audience.

An icon can add an extra element to your branding in that you could use the icon on its own on collateral where perhaps you are sighting for a more illustrative finish without losing recognition.

A excellent example of this is the well-known and executed Fedex logo.

Tip 2
Colour can be an crucial decision as it not only could affect the output costs but can also limit your output use. Consider the end result and what you will be assigning your branding onto in the future. Make sure your designer is aware of this as they should design accordingly.

Tip 3
Make sure you get a back up disk of your logo as a master file and confirm that it includes all the files required for the different printing formats.

Creative software updates frequently and some programmes become obsolete. Insure you have a copy of your logo as a PDF – with the text converted to curves.

Tip 4
Using images in your logo is not very easy to manage. For example it is difficult to reverse into black and white. Images also have limitations when it comes to size – they can only be reproduced to a certain size before they start pixilation.

Tip 5
Using gradients in your logo is not recommended. This too can have limitations when it comes to output for ie: gradients are hard to reproduce when embroidering fabrics.

Tip 6
Make certain sure the font is legible. Some logos need to be reproduced on small pieces of collateral ie: post stamps. It is important that in this case the text is
legible.

Tip 7
Make certain that you accept a copy of your logo in CMYK high resolution 300 dpi (for printing use) and RGB 72 dpi(for web use).

Tip 8
It is important to have a style guide of your logo. It will clearly show you how to use your logo so it looks exactly the same every time it is reproduced. This allows you to keep your corporate image consistent.

Tip 9
Make sure that you get a letter from the design studio declaring that you own the copyright to your logo.

If you follow these tips then not only will you acquire a well-designed logo but you will also own the artwork. And when it comes to reproducing your collateral you will be doing it the most cost effective way.

For logo design Brisbane and web design Brisbane, contact graphic design Brisbane today for a free two hour consultation.

How to Create a Style Guide

How many times have you sent business cards to print and obtained yet another version of your corporate colour? Ever been thrilled to see your advert in the latest newspaper and then caught that the crucial tag line is nowhere to be found or your logo has been squashed.

There is only one way to thwart this from happening and that is to set up a style guide. Not only will a style guide help you conduct the reproduction of your logo – it will also help you bolster your brand recognition – which many argue is one of the strongest selling tools.

We have placed the below steps together for you as a starting point.

Step 1 : Outline the audience for your Style Guide. Is this for staff to put to work in-house or is this for suppliers and contractors to refer to?

Step 2 : Outline what your output uses are. This is important because you will need different logos and file formats for example, black and white publication adverts in comparison to vehicle graphics.

Step 3 : Define the tone for the copy and content required. For example you may needcopy rules for printed content and then copy rules for website content.

Content rules cover all punctuation rules and how to specify to the business and team.

Step 4 : Make sure you layout all the design templates so it is clear how and where the logo and branding lies on all the different pieces of collateral that may be reproduced.

Step 5 : Assure to accommodate any contributing logos or logos of business that are affiliated with you. It’s also important that you issue a copy of the layout to these companies to guarantee they agree with the layout of their logo as they too may have their own Style Guide and hierarchy layout rules.

Step 6 : Make sure that grammar, spelling and contact details are correct.

Step 7 : Make certain that when suppliers are using the Style Guide they understand~know~discern~apprehend} that a proof needs to be dispatched~sent~mailed~commissioned}to you to be affirmed as correct.

Make your Style Guide finished and as tight as possible. Then have it saved in an email friendly file format and have a couple printed. Once this is done we strongly suggest a training session – whereby your design studio comes in and trains your staff on how to use the Style Guide and most importantly your brand.

For graphic design Brisbane, logo design Brisbane and web design Brisbane, contact Bydaughters today. We help your brand build business.

Projectors: LCD Verses DLP (The downfall of DLP technology)

The typical question heard when acquiring a new projector for the home, office, or classroom is: do I buy an LCD projector or a DLP projector? LCD, standing for ‘liquid crystal device’ and DLP, standing for ‘digital light processing’ are the two most common projector imaging technologies. With so many different brands and models available, it can be confusing for the buyer to pick between these technologies. Ultimately LCD projectors have far better image quality and colour accuracy. The next part of this article explains why DLP projectors struggle with creating the same level of image quality.

Visualise a set of blinds in your household on your bedroom window. With the twist of a rod you can turn the shutters open or closed, according to whether you want to let light in or not. And this is exactly how an LCD projector functions. Each pixel operates like a single shutter on a set of blinds to either allow light through or to block it. DLP on the other hand is constructed of millions of microscopic mirrors or ‘pixel elements’ as the pros like to call them. Each pixel element operates to either reflect light or block it.

How the light source is processed from the point at which the projector switches on to when the picture reaches your screen is extremely important with regard to image quality, brightness and colour accuracy. LCD projectors direct white light from the lamp by cutting it into red, blue and green components, by three mirrors which send the coloured light to 3 separate LCD panels. The 3 LCD panels create the elements of the image by switching each pixel on and off. The pixels are then simultaneously processed in a glass prism to deliver the projector image. Something to realise about LCD projectors is that all three colours are sent onto your wall all at once. The way a DLP projector functions is widely different and even the produced image comes out is not the same. With DLP, white light from the lamp is processed through a spinning colour wheel with transparent red, blue and green segments, at speeds up to 11,000 rpm/s. This way of creating an image casts a sequence of red, blue and green light. The millions of micro mirrors described above reflect the coloured light on the pixels to construct the image elements. The elements of the image are sent in sequence on the screen, one colour at a time. The viewer’s eyes will then draw each coloured element of the image into the total image. From LCD projectors, all colours are available all the time to create the best brightness and spectacular colour accuracy. In DLP, just one colour is available at any given time, resulting in lower colour brightness and accuracy. Some DLP developers have added a white segment for the colour wheel to improve brightness generally, but this then detracts from colour accuracy.

I hear in forums all the time that DLP offers a higher contrast ratio and ergo must be superior. For those unsure, the contrast ratio is a measure of a display system defined as the ratio of the luminance of the brightest white to that of the darkest black that the projector is capable of. DLP projectors do provide high contrast specifications in comparison to a majority of LCD projectors. At first glance, this appears to be an advantage, however, in truth, the true black level is determined by the ambient light in the room where the projector is used. Do not be tricked by contrast specifications on websites and in brochures.

When the content you plan to bring to life needs moving images, DLP projection technology can also create image marks, or ‘artifacts’. The most common artifact that a DLP projector shows with moving images is colour break up. Colour break up is to be expected in DLP systems because moving images change up between the time red, blue and green colours are projected. LCD projectors do not have this disadvantage because all colours are sent simultaneously. DLP developers have created 3DLP solutions using 3 chips to resolve the colour break up artifacts, but the cost of these projectors make them not practical for the large part of businesses and consumers.

Another variance between LCD and DLP is how they make up for the refractive qualities of light. Jump back to high school science, and they taught you how the different colours of light refract varied amounts when passing through the same lens. The disadvantage with DLP projectors is that they use the one same panel and the same lens to project Red, Blue and Green. All 3 colours are not the same and refract light differently. Generally with a DLP projector, a superfluous yellow colour will come up above and some blue will be projected below an image as simple as a single black line. While being built LCD projectors can be adapted to take away these effects on the projected image, because each colour is projected on a separate LCD panels.

The isolated veritable advantage (excluding price) with taking a DLP projector is its smaller total size and weight. However, this is only relevant to portability and needs to be traded off against the image benefits of LCD projectors. If resulting picture quality is important to you, then the decision is easy. Choose an LCD projector! LCD projectors will always show bright, colourful images with fewer image mistakes. If you wish to ask more about LCD technology in more detail, check out this spectacular resource website: Explore 3LCD. If you have any other questions, visit Projector Central and send me an email.

Jonathan King is the sales and marketing manager of Projector Central, Australia’s leading online store for projectors. Based in Brisbane, Projector Central has been serving Australia for 15 years. For data projectors in the Gold Coast and Interactive Whiteboards, contact Projector Central today.

Yachting and Yacht Clubs

As the Dutch found dominance in sea power during the 17th century, the early yacht became a pleasure craft used first by royalty and secondly by the burghers on the canals and then in the protected and unprotected waters of the Low Countries. Racing yachts was incidental, coming out of private matches. English yachting started with King Charles II of England during his exile in the Low Countries. On his return to the English monarchy in 1660, the city of Amsterdam sent him a 20-metre (66-foot) leisure boat with a beam (maximum width) of 5.6 m (18 feet), which he named Mary. Charles and his brother James, the duke of York (James II, sovereign 1685–88), built more yachts and in 1662 raced two of them from the Thames, from Greenwich, to Gravesend, and the same way back, on a £100 bet. Yachting rose as fashionable among the affluent and aristocracy, but after that point the trend did not last.

The first yacht association in the British Isles, the Water Club, was started in about 1720 at Cork, Ire., as a cruising and unofficial coast guard group, with large naval panoply and gravity. The closest thing to a race was the “chase,” in which the “fleet” pursued an imagined enemy. The club went on, for the large part as a social club, until 1765, and in 1828, after conglomerating with other organisations, it became the Cork Yacht Club (later the Royal Cork Yacht Club).

Yacht racing was seen in some stipulated method on the Thames around the mid-18th century. The duke of Cumberland funded the Cumberland Fleet for Thames racing in 1775. When George IV rose to monarchy in 1820, it was named the Fleet to His Majesty’s Coronation Sailing Society. The Thames Yacht Club seceded after a racing fight, to become the Royal Thames Yacht Club in 1830. The first English yacht society had been formed at Cowes on the Isle of Wight in 1815, and royal funding made the Solent – the strait between the mainland and the Isle of Wight – the continuing site of British yacht racing. The club at Cowes became the Royal Yachting Club, also at the rise of George IV. Every member was required to have boats of at least 20 tons (20,321 kg). Sailing races for high bets were held, and the society life was lovely. It came to be that the Royal Yachting Club boats grew in size to more than 350 tons.

In North America, yachting began with the Dutch in New York in the 17th century and went on when the English took power. Sailing was for the most part for pleasure and reached its epitome in George Crowinshield’s Cleopatra’s Barge (1815), which sailed on the Mediterranean Sea and established a benchmark of luxury and sophistication for the later yachts in the area from the late 19th century. The first enduring American yacht organisation, the Detroit Boat Club, was started in 1839. In 1844, John C. Stevens founded the New York Yacht Club while on board his schooner Gimcrack.

Kinds of sailboats
The Early sailing yachts took the lines of such naval craft as brigantines, schooners, and cutters from the 17th century through to the second half of the 19th century. The craft of large yachts was first heavily affected by the victory of America, which was drawn by George Steers for a club started by John C. Stevens, and it was the boat for which the America’s Cup (q.v.) found its namesake after its success at Cowes in 1851. The first yachts were not designed and manufactured in the modern sense, with only a model being used. Not until the latter half of the 19th century did what was known as naval architecture come about. Not until the 1920s did the employment of the research of aerodynamics do for the structure of sails and rigging what science had earlier done for hulls.

Because nearly all sailboats had been individually built, there was a need for handicapping boats as this was before the one-design class boats were built. Thus, a rating rule was created, which ended up in the International Rule, accepted in 1906 and edited in 1919. Today, one of the most rapidly blossoming areas in sailing is that of one-design class boats. All boats in a one-design class are manufactured to the same specifications in length, beam, sail area, and other elements (for an example of a two-person sailboat, see illustration). Racing for these boats can be done on an even playing field with no handicapping required. A perfect example is the uniform International America’s Cup Class adopted for participants in the 1992 America’s Cup race.

As long as yachting was done mostly for the aristocracy and the wealthy, cost was no issue, and the size of boats grew, in both length and weight. The ascendancy and desire of smaller craft came in the latter half of the 19th century out of the sailing of the Englishmen R.T. McMullen, a stockbroker, and E.F. Knight, a barrister and journalist. A trip around the world (1895–98) sailed single-handedly by the naturalized American captain Joshua Slocum in the 11.3-metre Spray proved the value of less sizeable craft. Thereafter in the 20th century, particularly after World War II, smaller racing and pleasure yachts became more popular, down to the dinghy, a preferred training boat, of 3.7 m. In the late 20th century, yachts of less than 3 m were setting sail single-handedly across the Atlantic Ocean.

Kinds of power yachts
After the decade 1840–50, at which point steam was set to emulate sail power in commercial vessels, the steam engine, and later the internal-combustion engine, were employed increasingly in pleasure yachts. Bigger power yachts were furthered to a high element, and long-distance travel turned into a favoured activity of the well off. The early power yachts were paddle-wheel boats; they then made way to yachts powered by the wholly submerged screw or propeller sort of propulsion. Like naval and merchant yachts, auxiliaries with both sail and power were the yacht archetype for several years. By the later half of the 20th century, several yachts were still auxiliaries, but the larger part were solely power yachts with gasoline or diesel engines.

In the last decade of the 19th century there was a boom in the design of large steam yachts. In particular of these was the Mayflower (1897) of 2,690 tons, containing triple-expansion engines, twin screws, and a compartmented iron hull, and was sailed by a crew of over 150. The Mayflower, purchased by the United States Navy in 1898, was the official yacht of the president of the United States until 1929 and gave active service in World War II.

As more sizeable and more reliable internal-combustion engines were produced, many big craft began using them for power. The establishment of the diesel engine, using heavy oil for fuel, was furthered from World War I. In the decade after, big power-yacht manufacture flourished, hitting a climax in the Orion (1930) at 3,097 tons. During that point the biggest auxiliary yacht constructed was the four-masted, steel, barque-rigged Sea Cloud (1931) of 2,323 tons.

The building of larger power craft fell away after 1932, and the trend after that was toward smaller, less costly yachts. Following World War II, many small naval boats were bought by private owners for conversion to yachts. In the late 20th century, yachting had become a widespread loved activity enjoyed by thousands of yachtsmen individually sailing and maintaining their own small leisure boats. The number of yachts and yachtsmen has increased steadily, not only in the traditional locations on the sea but also on inland waterways and lakes.

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Proportional, Progressive, and Regressive taxes

Taxes are categorized by the effect they have on the distribution of income and wealth. A proportional tax is a tax that puts the same relative liability on all the taxpayers—i.e., where tax liability and income increase in relative scale. A progressive tax is recognisable by a greater than proportional growth in the tax onus in regard to the increase in income, and a regressive tax is characterized by a less than proportional increase in the relative burden. Hence, progressive taxes are thought of as taking away inequity in income distribution, while regressive taxes are found to have the effect of increasing these inequalities.

The taxes that are often thought to be progressive include individual income taxes and estate taxes. Income taxes that are declarably progressive, however, could become less so in the upper-income demographic—in particular if a taxpayer is allowed to lower his tax base by declaring deductions or by excluding certain income parts from his taxable income. Proportional tax rates if applied to lower-income categories will also be more progressive if such exemptions of a personal nature are made.

Income measured over the course of a given year does not necessarily come up with the best measure of taxpaying status. For example, transitory growth in income might be saved, and in temporary declines in income a taxpayer may elect to provide for consumption by taking from savings. Ergo, if taxation is compared with “permanent income,” it should be less regressive (or more progressive) than if compared with annual income.

Sales taxes and excises (excepting those on luxuries) tend to be regressive, because the portion of one’s income consumed or spent on a specific good lessens as the level of personal income grows. Poll taxes (also termed head taxes), nominated as a fixed amount per capita, patently are regressive.

It is complicated to determine corporate income taxes and taxes on business as progressive, regressive, or proportionate, principally due to the lack of certainty about the ability of businesses to shift their tax expenses (see below Shifting and incidence). This difficulty of dictating who bears the tax burden rests crucially on whether a national or a subnational (that is, provincial or state) tax is being debated.

In considering the economic purpose of taxation, it is relevant to differentiate between several concepts of tax rates. The statutory rates include those dictated in law; commonly these are marginal rates, but for some cases they are average rates. Marginal income tax rates signify the fraction of incremental income that is demanded by taxation when income rises by one dollar. Hence, if tax liability rises by 45 cents when income rises by one dollar, the marginal tax rate is 45 percent. Income tax legislation commonly contain graduated marginal rates—i.e., rates that increase as income grows. Careful analysis of marginal tax rates should take into account provisions in addition to the formal statutory rate structure. If, for example, a particular tax credit (reduction in tax) decreases by 20 cents for each one-dollar growth in income, the marginal rate is 20 percentage points more than specified by the statutory rates. Since marginal rates signify how after-tax income changes in response to changes in before-tax income, they are the relevant ones for considering incentive effects of taxation. It is even more complicated to understand the marginal effective tax rate applicable to income from business and capital, as it may rely on such considerations as the structure of depreciation allowances, the deductibility of interest, and the provisions for inflation adjustment. A basic economic theorem grants that the marginal effective tax rate in income from capital is nothing under a consumption-based tax.

Average income tax rates show the percentage of total income that is demanded in taxation. The pattern of average rates is the one that is important for appraising the distributional equity of taxation. Under a progressive income tax the average income tax rate rises with income. Average income tax rates usually grow with income, both because personal allowances are allowed for the taxpayer and dependents and also because marginal tax rates are graduated; on the other hand, preferential treatment of income received for the most part by high-income households may dwarf these effects, producing regressivity, as shown by average tax rates that decrease as income increases.

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