Tents and Marquees

marquees-pavillion-3Event Tents, such as wedding tents are for when you want to make a remarkable outdoor scene. They are generally structures installed at a location for a period of time.

Why A Tent?
Commercial Tents are used as protection from the sun, rain or a gathering place. They can make a stunning and creative atmosphere for any event.

Tent Rentals
Tents can be rented or leased for a day, a weekend, weeks, months, etc. For one or two day events, the Tents are usually installed a few days before the event, depending on scheduling and weather, and remain until a few days after the event. Many rentals are quoted for the entire week, allowing for time to set up and design the interior and exterior. Some Tents are built for exceedingly long-term events and have been installed and remain installed for years.

What Kind of Tent Should I Rent?
Tent rental companies come in all sizes – from small-sized companies with just a few Tents to exceedingly large-sized companies – carrying dozens of several sizes and styles of Tents. Some general rental companies rent from tent rental companies to accommodate their client’s needs.

You may know you want to use a standard Tent for your event, or your event planner may already have in mind to use a Tent. You have options! There are lots of other fabulous
structures and Tent styles out there. Some are unique and make a statement of their own. Ask the rental company you’re working with for a list of the type styles they have on hand.

Usually, the different types of Tents available in most companies are (the names vary depending of the company):

Folding Tents Easy and fast to use and always in demand. Very popular, because usually is the less expensive tent. Fast, flexible, cost effective and long lasting.

They are used by:

  • Corporate brands across most industries
  • Government & Council buyers
  • SME business marketers
  • Franchisees
  • Agricultural exhibitors
  • Emergency services & community groups
  • Folding Tents create brand exposure opportunities.
  • You can reach your audience at the right time, in the right place with the right message.

Inflatable Tents An exciting and lively alternative Tent. Easy & fast to set up. Be sure they have removable printed roof because in that way you can share the investment with other licences.

What Size Tent Will I Need?

The size of Tent depends on a few factors:

1. The number of guests you expect
2. Layout or seating arrangements or the style of event:

* Reception with what type of tables?
* Speaker engagement with what type of seating?
* Will you need a dance floor?
* Will you need display areas for your products?

If you are interested in a Tent, you can expect to need about 2,000 – 2,500 square feet for 200-seated guests. That could mean a 40 x 60 size Tent (Always ask the Tent rental vendor directly and they’ll give you the best dataabout the size of Tent you’ll need).

Therefore, the key rule is; know what you are going to use your tent for. The choice of tents is incredible, almost on par with the choice of cars that you can buy.

So if you need a tent for the family BBQ, for example, your needs are fairly basic
and your budget may be low. Look for cheap tents that offers a waterproof Polyester roof and a solid warranty for under $600.

If you need a tent for a school or sports club you will need a range of sizes, and colours. Most plain colour Tents s range between $995- $2900. If you are keen to promote yourself, you can have your names printed for around $150-$300. Printing logos usually cost a little more.

In the last 5 years, portable Tents have become important to businesses for their marketing. The key need for these buyers is a prominent and premium reproduction of their logo. Sign written or printed Tents can be as boring as a website address or they can be a design masterpiece.

Remember, if it is for commercial purposes, the aim is to build recognition of your company with your printed Tent. Printed corporate Tents range in price from $1500- $4000. Good ones will really catch your eye.

Once you have decided on what sort of buyer you are and how you are going to use your Tents, a good Tents company will offer you a choice of frames, a warranty of between 3-5 years and help with designing the printing-if you need it.

For more information about tents, contact Extreme Marquees. We have a range of cheap tents, for all sorts of home and business applications.

New Zealand’s Top Holiday Cities

New Zealand has a magnificent array of astounding landscapes. Like enormous mountain ranges, majestic coastlines, abundant rainforests, deep fiords, snow capped mountains and steaming volcanoes. These picturesque wonders have all made New Zealand an attractive destination for all kinds of holidays.

Awesome travel packages and holiday specials are available on quality accommodation in modern city hotels and luxurious wilderness lodges at slashed prices. Among the top holiday cities in New Zealand, Queenstown, Christchurch and Auckland would definitely be there. Travel Online is a outstanding online specialist travel operator and provides wonderful tourist services for New Zealand. Travel Online provides an instant quote and booking service for accommodation in cities right across the country.

Queenstown
The international resort town of Queenstown is situated on the shoreline of Wakatipu Lake. This beautiful region is among the most picturesque locations on the globe. Throughout the year adventurous and stimulating sports like jet boating, bungy jumping, and white water rafting take place. This town is the epicentre of the entire world’s bungy jumping activities too. With the advent of winter, the town gets transformed to an alpine wonderland with snowboarders and skiers from all corners of the world assembling at the annual Winter Festival.

There is constant request for Queenstown Accommodation all round the year and Travel Online offers a select group of hotels best suited for New Zealand holidays. 1, 2, 3 or 4 bedroom apartments, with modern facilities, gyms, spas and fantastic views are available at various holiday retreats across the city. Bigger apartments with more bedrooms, tennis courts, private jetties and fitness centres are also available at a higher price. Luxury complexes with studio rooms in the vicinity of cafes, bars, and restaurants are also found in Travel Online’ Queenstown Accommodation selection.

Christchurch
When choosing a place to stay in Christchurch look for hotels that give views over the wonderful Victoria Square, across the transfixing Avon River or towards the epochal Anglican Cathedral. Situated on New Zealand’s South Island, this cosmopolitan city is always abuzz with colourful festivals, shopping spots, theaters and art galleries. Hotels overlooking Victoria Square provide visitors with an insight in to the city’s English history.

Individuals staying in the vicinity of the Christchurch Cathedral will find hotel rooms with a Manhattan-style feel. Tradition and elegance are everywhere in these hotels along with a keen eye on service excellence. Luxurious bedrooms with full-fledged kitchen facilities are common, along with hi-tech conference facilities, resort-like leisure features like spas, saunas, gyms, and swimming pools. Many of these hotels provided by Travel Online are located in the vicinity of the Technology Park, the International Antarctic Centre, and the airport. Travelers who want to stay away from the hustle and bustle of the cosmopolitan life will find suitable accommodation in the majesticcountryside surrounding the city.

Auckland
Auckland, also known as the City of Sails, is located in between 2 harbors and has more boats per person than anywhere on the planet. Within minutes a person has the choice of sailing away on yachts to isolated nearby islands, living the sweet life in the casino, surfing at endless beaches or tasting the exotic wines at local vineyards. Hotels come in stylish and comfortable studios, and luxurious executive / marina suites. Travel Online caters to the tastes of corporate and business tourists and can beat any price seen on Auckland accommodation advertised. Auckland harbor is splendid, and is seen perfectly from atop Sky City and the surrounding accommodation.

Affordable and comfortable apartments are available for casual tourists, equipped with kitchens, laundries, and balconies to provide a wonderful holidaying experience. Visitors to Auckland adore visiting the Antarctic Encounter, which showcases the only penguins present in the sub-Antarctic region. More adventures include cage-bereft shark dives, scuba expeditions and snorkel safaris. New Zealand is waiting.

Travel Online has a wide range of Queenstown accommodation close to all the snow action and cosmopolitan Christchurch accommodation surrounded by all that theatre and art. For holidays in and around the water, Auckland accommodation is as good as anywhere in the world.

Repairing Flooded Carpet: A cheap job is a good job right? Wrong….

Don’t allow a novice 24 hour carpet cleaner try to repair your carpets damaged by water. These are the worries you should be wary of:

Overcharging. An inexperienced water restoration cleaner may load the job up with superfluous steps. E.g. using dehumidification for the flooded carpets when it is not needed.

Correct equipment. They sometimes hire equipment from hire companies for drying the carpet. This is all right, but an experienced water damage restorer will possess all their equipment to enable a quicker response and hopefully a better value job.

Proper moisture metre. If they don’t have the correct moisture meter, they will not be able to see whether the carpet is dry. This increases the potential of future mould growth. Removal of this may be required.

They are not Specialised. There are many “Carpet Cleaners” in this industry who do restoration repairs on the “side.” i.e. they do not take on this sort of task often. Be aware of that. Drying water damage to carpets is an art. Taking carpet off the gripper strips then reinstalling them should be completed by a professional, otherwise it can be damaged beyond repair.

You could be asking, how do I pick a professional Flood Restoration professional? Below I have listed some signifiers to check for when you hunt around for a carpet flood damage business:

How big is their Yellow Pages ad slot: This can be a sign of how much work they have already. A full-size Yellow Pages ad slot can cost more than $50 000. If they have invested in a larger ad, you have some expectation that they are professionals.

Where do they show in Google? The higher they rate in Google, the more webpage clicks there have been for the business.

What Qualifications do they have? The fundamental qualification they need is a IICRC qualification of Applied Structural Drying and Water Damage Restoration.

Do Insurance companies use them for their carpet damage jobs? This is a great indicator. If insurance companies hire them, the business is probably going to be good at their skill. Insurance companies often use the companies that grant them the top value for their money.

How much Equipment do they have? They should own about 100 Air movers. If they own this many, this probably means they have been in the game for a while. Our business took 8 years to acquire that many wet carpet drying air movers.

What level of commitment can you get for them with a phone call? Ask if you can pin them down to a price for water extraction, water removal and initial inspection. If they can’t give you a fee for this only, you know they are not willing to assist you, so go elsewhere.

Response Time – Our Water Damage Brisbane business is committed to a 59 minute response time for water damage emergency. The repair needs to be responded to ASAP. Mould can come during a 24 hour period.

If you follow these tips you are sure to get a Flood Damage Restoration business who knows what they are doing.

If you have carpet water damage Brisbane, call us for flooded wet carpet drying. Brisbane storm season is approaching and you may need storm damage carpet cleaning. Brisbane and surrounding areas serviced.

Podiatry as a Career in Australia

As a practicing podiatrist in Brisbane, Australia, I am regularly asked by parents if podiatry would be a good career for a school leaver to enter. There are many things to recommend a career in podiatry including:

  • You can be self employed: This is a prospect that is increasingly being denied to other health care providers such as optometrists and even General Practitioners . Big Business controls a lot of health practices. Consider how often you see an independent optometrist these days – can they compete on price with the multinational chains?
  • Legal Issues: In Australia (unlike the USA where things are very different), podiatrists very, very rarely get sued . The nature of podiatry practice does not lend itself to accidentally harming one’s patients. Also, you never have to give your customers the bad news that their condition will be terminal.
  • Working Hours: Emergency call outs are very unlikely. This is great news for those among us who like their sleep uninterrupted.
  • Financial Reward: Whilst it is true that podiatry doesn’t pay as well as being a dentist or doctor , the remuneration is generally commensurate with other allied health providers.
  • Instant Gratification: One of the best facets of working as podiatrist is the instant gratification! People come in with pain and leave happy. You will experience a plethora of bite-sized jobs each day, many with a cure you can provide immediately. From someone that has worked with unanimously grumpy customers in a past career, believe me when I tell you, it makes the day much more pleasant when people leave you smiling.
  • Philanthropy: Podiatry will give you an abundance of opportunity to help eliminate the suffering of your fellow human beings.
  • Self – Determination: Podiatry gives a professional the power to determine their own course of action for the benefit of their patients. This is unlike a career in nursing for instance where one works under the direction of a doctor.
  • Clear Job roles: The only people who can work as a podiatrist are those with a podiatry qualification. The clear roles that this defines relieves the requirement to find your ‘niche’ after university – as someone with a more generic Bachelor of Science degree might need to do.
  • Like to travel? There are many places around the world that do not qualify their own podiatrists including Tasmania, the Northern Territory, all of Asia and all of the Middle East. If you want to see the world, Australian podiatrists can work in any Commonwealth country and are especially in demand in Singapore, Egypt, United Arab Emirates and other far flung fields.
  • Variety: In any given day, a podiatrist will see a large range of complaints. There might be an ingrown toenail or two, a painful corn, a sports injury, some lower back pain and at least a couple of painful plantar fascias. The essence of being a good podiatrist is to be a great problem solver. Each patient is an individual with a unique complaint requiring a well considered solution.

How do you qualify as a podiatrist ?

To qualify as a podiatrist necessitates) a four year Bachelor of Health Science degree course {available at six Australian Universities:

  • Curtin University
  • La Trobe University
  • Charles Sturt University
  • Queensland University of Technology
  • University of South Australia
  • University of Western Sydney.

Last year, the entry score for the QUT was OP 8.

Stephanie Cosgrove graduated as a podiatrist from QUT in 1990 and with a Master’s degree in Applied Science (Podiatry) in 1996. Since 1991, she has worked in private practice as a Podiatrist Brisbane. She received three university prizes during her studies, including the award for excellence in design and manufacture of orthotics. Brisbane has been the site of her private practice since 1991 which has grown to four locations and eleven staff. If you want to Walk Without Pain consider a visit to Brisbane’s most innovative podiatry practice today. Call for an appointment now on 1300 A1 Feet.

Eight Steps to Great Web Design

Take control of getting your site created by a developer and understand the process it will save you money and aquire you a site that actually works the intended purpose!

1. Understanding your business and how you are currently positioned in your market.
In order to formulate a site that truly meets your requirements; you first need to have a full understanding of your business including your products, and/or services and more importantly their market position. You then have to acknowledge how you want to explain your business and what it offers in 7 seconds or less. Sounds impossible? Well that is the average time that a user will consider the point “is this site I searched for?”.

2. Budget and estimation
Have a budget in mind and don’t be afraid to let the developers know what it is. In saying this: BE REALISTIC, $500 will never see a great web site created, nor will they be anything left in the bank to market it.

3. The creative process
Be furnished with example sites and more importantly the elements of the site you like so they can achieve an understanding of what you would like to see on your site and also what you find frustrating about other sites. This will construct a good profile and analyze not only what type of site to actualize for you but your tolerance to colours, animations, layouts etc. for your requirements which will allow for efficient development. The more interaction and information you allow them in the beginning the more time you will save everybody in the long run by achieving what you want 1st time round. Check with the designers on how many rounds of changes come with the contract, most will allow for a total conceptual redesign only once and 2 rounds of changes after that.

4. Production and Content
After the home page design is made, the developers will more than likely acquire the general layout of this concept and then construct the inner page template. It is this template that will be replicated for most of your pages for your site.
Present your content in a pre-proofed word processed document; don’t get too creative with the document fonts etc. as these will not be kept when the content is copied into the code of the site. It is suggested that you do use bolding, underlining, headings and sub heading though ,as these highlights are transferred into the site and are crucial later on in not only interacting with the reader but for Search Engine Optimisation.
One last tip for content; formulate a decent amount of content but provide it in a way that a reader may accomplish a summary of what you are trying to get across in the 1st couple of paragraphs and an image or to. The rest of the paragraphs that get into finer details ARE FOR GOOGLE !

5. Development Programming and CMS
If your website contains Content Managed Areas (CMS) or has any other dynamic sections the developers will wrap your design around a content management program such as Joomla or Drupal or they may have a custom built system. Make sure that you get to see how the CMS system works on another site they have developed or an example site they may have. it is essential that you know that you can use and understand the system when your site is complete.

6. Testing and training
We work closely with the developers to test your site especially if there are any CMS or special programs that have been created for you. You can guarantee if it is has just been written for you then it will not work 100% first time round. This is a where things can get ugly in the process you must understand the way the program works and test it as if you were normal website user. If it doesn’t make sense to you, odds are it won’t make sense to your audience. Make sure you test your website on more than just your browser, try to test it on Internet Explorer, Firefox and Safari. All of these browsers are available to download on the internet for free!

7. Launch – going live
When the developers are ready to put your site live make sure you have completed the above testing step until you are certain that this website is the best representation of your business / product it can be. Remember even though you can change things after going live it is still a poor reflection on your business if there are spelling mistakes or broken images when you launch.

8. Marketing
There is little point in having a website if nobody visits it, make sure as part of you contract you have considered search engine optimisation and or search engine marketing as part of your website build. This is the absolute most important factor of the whole process. If you are the only one looking at your site then you are in trouble.

Remember Search Engine Optimisation is about 30% Onsite (getting your site correct for Search Engine to index correctly) and 70% Promotion. Any developer who tells you otherwise hasn’t been in the industry too long.

For more information about web design Brisbane, contact Web Site Blue. Our web designers understand marketing as well as design.

Tips to Creating a New Business Logo

A logo is a essential step to building a business. It is the face of your business. And like your face expresses the tone of your business, indicates the service and displays the professionalism or lack there of.

People spend a lot of money on the formation of their logo and walk away with no artwork files. Then a couple months down the track when they need to put signage on their new building they cannot track the design studio down that formulated the original logo for them and so incur costs to have it redone. This is redundant and may cause difficulties when trying to recreate the logo exactly as created originally.

We have created some basic tips you for to think about when creating a logo. Hopefully these will help you from experiencing any future obstacles.

Tip 1
First things first – you need to decide if you would like your logo to have an accompanying icon. It is advised that if your service or product name is not in your business name then perhaps an icon will help in getting a clear message across to your target audience.

An icon can add an extra element to your branding in that you could use the icon on its own on collateral where perhaps you are looking for a more illustrative finish without losing recognition.

A good example of this is the well-known and executed Fedex logo.

Tip 2
Colour can be an essential decision as it not only could change the output costs but can also limit your output use. Think about the end result and what you will be assigning your branding onto in the future. Make sure your designer is aware of this as they should design accordingly.

Tip 3
Make certain you get a back up disk of your logo as a master file and ensure that it includes all the files needed for the different printing formats.

Creative software updates frequently and some programmes become obsolete. Ensure you have a copy of your logo as a PDF – with the text converted to curves.

Tip 4
Using images in your logo is not very easy to accomplish. For example it is hard to to reverse into black and white. Images also have limitations when it comes to size – they can only be reproduced to a certain size before they start pixilation.

Tip 5
Using gradients in your logo is not recommended. This too can have limitations when it comes to output for ie: gradients are hard to reproduce when embroidering fabrics.

Tip 6
Ensure sure the font is legible. Some logos need to be reproduced on small pieces of collateral ie: post stamps. It is important that in this case the text is
readable

Tip 7
Confirm that you acquire a copy of your logo in CMYK high resolution 300 dpi (for printing use) and RGB 72 dpi(for web use).

Tip 8
It is important to have a style guide of your logo. It will clearly show you how to use your logo so it looks exactly the same every time it is reproduced. This allows you to keep your corporate image consistent.

Tip 9
Make sure that you get a letter from the design studio declaring that you own the copyright to your logo.

If you follow these tips then not only will you collect a well-designed logo but you will also own the artwork. And when it comes to reproducing your collateral you will be doing it the most cost effective way.

For logo design Brisbane and web design Brisbane, contact graphic design Brisbane today for a free two hour consultation.

How to Create a Style Guide

How many times have you mailed business cards to print and collected yet another version of your corporate colour? Ever been excited to see your advert in the latest newspaper and then spotted that the crucial tag line is gone or your logo has been squashed.

There is only one way to stop this from happening and that is to set up a style guide. Not only will a style guide assist you direct the reproduction of your logo – it will also help you sustain your brand recognition – which many argue is one of the strongest selling tools.

We have placed the below steps together for you as a starting point.

Step 1 : Mark the audience for your Style Guide. Is this for staff to put to work in-house or is this for suppliers and contractors to refer to?

Step 2 : Outline what your output uses are. This is important because you will want different logos and file formats for example, black and white publication adverts in comparison to vehicle graphics.

Step 3 : Define the tone for the copy and content required. For example you may needcopy rules for printed content and then copy rules for website content.

Content rules cover all punctuation rules and how to refer to the business and team.

Step 4 : Confirm you layout all the design templates so it is clear how and where the logo and branding lies on all the different pieces of collateral that may be repeated.

Step 5 : Ensure to accommodate any contributing logos or logos of business that are affiliated with you. It’s also important that you deliver a copy of the layout to these companies to guarantee they agree with the layout of their logo as they too may have their own Style Guide and hierarchy layout rules.

Step 6 : Insure that grammar, spelling and contact details are correct.

Step 7 : Make certain that when suppliers are using the Style Guide they understand~know~discern~apprehend} that a proof needs to be dispatched~sent~mailed~commissioned}to you to be confirmed as correct.

Get your Style Guide finished and as secure as possible. Then have it saved in an email friendly file format and have a couple printed. Once this is done we strongly advocate a training session – whereby your design studio comes in and trains your staff on how to work the Style Guide and most importantly your brand.

For graphic design Brisbane, logo design Brisbane and web design Brisbane, contact Bydaughters today. We help your brand build business.

Projectors: LCD Verses DLP (The downfall of DLP technology)

The common question asked when purchasing a new projector for the home, office, or classroom is: would I buy an LCD projector or a DLP projector? LCD, standing for ‘liquid crystal device’ and DLP, an acronym for ‘digital light processing’ are the two top projector imaging technologies. With so many brands and different types available, it can be overwhelming for clients to make a choice between the two technologies. Ultimately LCD projectors offer far superior image quality and colour accuracy. The article below explains why DLP projectors struggle with creating the same rate of image quality.

It’s like a set of blinds in your home over your bedroom window. By twisting a rod you can have the shutters open or closed, depending on if you want to let light in or not. And this is exactly how an LCD projector works. Each pixel operates like a single shutter on a set of blinds to either send light through or to block it. DLP on the other hand is formed of millions of microscopic mirrors or ‘pixel elements’ as the experts like to call them. Each pixel element works to either reflect light or block it.

How the light source is processed from when the projector turns on to when the content reaches your screen is extremely significant with regard to image quality, brightness and colour accuracy. LCD projectors project white light from the lamp by dividing it into red, blue and green components, by three mirrors which transfer the coloured light to 3 different LCD panels. The 3 LCD panels make the elements of the image by turning each pixel on and off. The pixels are then projected in a glass prism to form the projector image. A significant point to remember about LCD projectors is that all three colours are sent onto your projector screen simultaneously. The way a DLP projector works is widely different and even the produced image shows up is not the same. With DLP, white light from the lamp is processed through a spinning colour wheel with transparent red, blue and green segments, at speeds up to 11,000 rpm/s. This method of making an image requires a sequence of red, blue and green light. The millions of micro mirrors as mentioned above reflect the coloured light on the pixels to produce the image elements. The elements of the image are cast in sequence on the screen, one colour at a time. The viewer’s vision will then combine each coloured element of the image into the single complete image. Using LCD projectors, all colours are available all the time to offer top brightness and great colour accuracy. In DLP, only one colour is available at once, causing lower colour brightness and accuracy. Some DLP developers have added a white segment into the colour wheel to improve brightness overall, but this goes and degrades colour accuracy.

I read in forums all the time that DLP gives a higher contrast ratio and ergo must be superior. For those unaware, the contrast ratio is a measure of a display system defined as the ratio of the luminance of the brightest white to that of the darkest black that the projector is able to produce. DLP projectors do possess high contrast specifications as compared to the majority of LCD projectors. At a glance, this seems to be a plus, however, in the real world, the true black level is determined by the ambient light in the room in which the projector is in use. Do not be tricked by contrast specifications on websites and in brochures.

When the content you wish to view has moving images, DLP projection technology also has image marks, or ‘artifacts’. The most commonplace artifact that a DLP projector displays with moving images is colour break up. Colour break up is to be expected in DLP systems because moving images change between the time red, blue and green colours are displayed. LCD projectors do not have this downside because all the colours are sent simultaneously. DLP designers have created 3DLP solutions using 3 chips to solve the colour break up artifacts, but the cost of these projectors make them almost impossible for the majority of businesses and consumers.

Another variance between LCD and DLP is how they balance for the refractive qualities of light. Jump back to high school science, and remember when they taught you how various colours of light refract varied amounts when shone through the same lens. The downside with DLP projectors is that they utilise the one same panel for the same lens to project Red, Blue and Green. All 3 colours are different and refract light in a different way. Generally with a DLP projector, a superfluous yellow colour will be projected above and a superfluous blue will show below an image containing something as simple as a lone black line. In manufacturing LCD projectors can be set to minimize these effects on the projected image, because each colour is directed on a separate LCD panels.

The isolated true buy point (excluding price) with taking a DLP projector is its smaller overall size and weight. However, this is only relevant for transporting the device and must be traded off against the image superiority of LCD projectors. If resulting picture quality is vital to you, then the decision is no-brainer. Take an LCD projector! LCD projectors will definitely show bright, colourful images with fewer image errors. If you wish to know more about LCD technology in more detail, see this fantastic resource website: Explore 3LCD. If you have any other questions, get onto Projector Central and send me an email.

Jonathan King is the sales and marketing manager of Projector Central, Australia’s premier online provider for projectors. Based in Brisbane, Projector Central has been serving Australia for 15 years. For data projectors in the Gold Coast and Interactive Whiteboards, contact Projector Central today.

Yachting and Yacht Clubs

As the Dutch found preeminence in sea power during the 17th century, the initial yacht had been a pleasure craft used initially by royalty and secondly by the burghers in the canals as well as the protected and unprotected waters of the Low Countries. Yacht racing was incidental, borne from private challenges. English yachting originated with King Charles II of England during his exile in the Low Countries. On his return to the English monarchy in 1660, the city of Amsterdam sent him a 20-metre (66-foot) pleasure boat with a beam (maximum width) of 5.6 m (18 feet), which he then named Mary. Charles and his brother James, the duke of York (James II, ruled 1685–88), made more yachts and in 1662 raced two of them from the Thames, from Greenwich, to Gravesend, and returning, on a £100 bet. Yachting was found to be fashionable among the rich and royalty, but after that time the habit did not last.

The first yacht club in the British Isles, the Water Club, was started around about 1720 at Cork, Ire., as a cruising and unofficial coast guard group, with large naval panoply and gravity. The closest thing to a race was the “chase,” for which the “fleet” pursued a fictional enemy. The club endured, mostly as a social club, until 1765, and in 1828, after joining with other organisations, it became the Cork Yacht Club (later the Royal Cork Yacht Club).

Yacht racing began in some ordered fashion on the Thames in the mid-18th century. The duke of Cumberland instigated the Cumberland Fleet for Thames racing in 1775. When George IV came to sovereignty in 1820, it came to be called the Fleet to His Majesty’s Coronation Sailing Society. The Thames Yacht Club seceded with a racing dispute, to become the Royal Thames Yacht Club in 1830. The first English yacht society had been started at Cowes on the Isle of Wight in 1815, and royal patronage made the Solent – the strait between the mainland and the Isle of Wight – the continuing setting of British racing. The association at Cowes became the Royal Yachting Club, likewise at the ascension of George IV. Every member was required to have boats of at least 20 tons (20,321 kg). Sailing tests for large stakes were held, and the club life was lovely. Ultimately Royal Yachting Club boats grew in size to bigger than 350 tons.

In North America, yachting started with the Dutch in New York in the 17th century and continued when the English took control. Sailing was mostly for pleasure and found its apogee in George Crowinshield’s Cleopatra’s Barge (1815), which sailed on the Mediterranean Sea and created a benchmark of luxury and elegance for the later yachts in that area from the late 19th century. The first persisting American yacht club, the Detroit Boat Club, was formed in 1839. In 1844, John C. Stevens founded the New York Yacht Club while aboard his schooner Gimcrack.

Kinds of sailboats
Early sailing yachts were within the design of such naval craft as brigantines, schooners, and cutters from the 17th century through to the latter half of the 19th century. The craft of large yachts was initially greatly impacted by the win of America, which was created by George Steers for a syndicate started by John C. Stevens, and it was the boat for which the America’s Cup (q.v.) was named after its success at Cowes in 1851. Early yachts were not designed and built in a contemporary sense, with merely a model being used. Not until the second half of the 19th century did what was labeled naval architecture come into action. Not until the 1920s did the use of the research of aerodynamics do for the design of sails and rigging what such science had earlier done for hulls.

Because most of all sailboats were individually custom-built, there arose a desire for handicapping boats as this was before the one-design class boats were made. Hence, a rating rule was written, which is found in the International Rule, adopted in 1906 and edited in 1919. Today, one of the fastest blossoming areas in the sailing industry is that of one-design class boats. All boats in a one-design class are created to single specifications in length, beam, sail area, and other elements (for an example of a two-person sailboat, see illustration). Racing between such boats can be had on an even keel with no handicapping at all. A prime example is the uniform International America’s Cup Class taken on for racers in the 1992 America’s Cup race.

As long as yachting was an activity mostly for the aristocracy and the rich, expense was no issue, and the size of boats developed, in both length and weight. The ascendancy and desire of smaller boats occurred in the second half of the 19th century from the sailing of the Englishmen R.T. McMullen, a stockbroker, and E.F. Knight, a barrister and journalist. A trip around the world (1895–98) captained single-handedly by the naturalized American captain Joshua Slocum in the 11.3-metre Spray made plain the hardiness of less sizeable craft. Thereafter in the 20th century, for the larger part after World War II, smaller racing and leisure craft became more common, down to the dinghy, a favourite training boat, of 3.7 m. In the late 20th century, yachts of less than 3 m were setting sail single-handedly across the Atlantic Ocean.

Kinds of power yachts
Following the decade 1840–50, when steam was set to emulate sail power in commercial vessels, the steam engine, and later the internal-combustion engine, were favoured increasingly in personal boats. Large power yachts were developed to a high standard, and long-distance cruising was a favourite pastime of the affluent. The early power yachts were paddle-wheel boats; these then gave rise to yachts powered by the wholly submerged screw or propeller type of propulsion. As in the case of naval and merchant vessels, auxiliaries with both sail and power were the yacht fashion for many years. By the later half of the 20th century, several yachts were still auxiliaries, but the large part were exclusively power yachts containing gasoline or diesel engines.

During the last decade of the 19th century there was a rise in the design of more sizeable steam yachts. Conspicuous within these was the Mayflower (1897) of 2,690 tons, with triple-expansion engines, twin screws, and a compartmented iron hull, and was sailed by a crew of at least 150. The Mayflower, commissioned by the United States Navy in 1898, was the official yacht of the president of the United States until 1929 and was used in active service in World War II.

As larger and better quality internal-combustion engines were created, many big yachts started using them for power. The development of the diesel engine, employing heavy oil for fuel, progressed from World War I. In the decade following, large power-yacht creation grew, climaxing in the Orion (1930) at 3,097 tons. In that time the largest auxiliary yacht built was the four-masted, steel, barque-rigged Sea Cloud (1931) of 2,323 tons.

The construction of bigger power yachts declined from 1932, and the style after that was in preference of smaller, less pricey yachts. From World War II, lots of small naval craft were bought by private owners for conversion to yachts. By the late 20th century, yachting has become a globally popular activity enjoyed by thousands of yachtsmen who are actually manning and upkeeping their own small pleasure craft. The number of boats and yachtsmen has increased steadily, not only in the traditional places along the sea but also on inland waterways and lakes.

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Proportional, Progressive, and Regressive taxes

Taxes are differentiated by the effect they have on the placement of income and wealth. A proportional tax is the kind of tax that puts the same relative onus on each taxpayer—i.e., when tax liability and income move in relative levels. A progressive tax is characterized by a greater than proportional increase in the tax burden relative to the rise in income, and a regressive tax is characterized by a less than proportional increase in the related onus. Therefore, progressive taxes are seen as fighting a lack of equality in income distribution, whereas regressive taxes might increase these inequalities.

The taxes that are normally considered progressive include individual income taxes and estate taxes. Income taxes that are categorically progressive, however, can become less so for the upper-income demographic—particularly if a taxpayer is allowed to lower his tax base by claiming deductions or by leaving out certain income components from his taxable income. Proportional tax rates when applied to lower-income categories can also be more progressive if such personal exemptions are declared.

Income measured over the course of a given period does not definitely give the most suitable measure of taxpaying requirements. For example, transitory growth in income may be saved, and during temporary declines in income a taxpayer could select to finance consumption by decreasing savings. Thus, if taxation is compared along with “permanent income,” it can be less regressive (or more progressive) than when held in comparison with annual income.

Sales taxes and excises (save those on luxuries) are usually regressive, because the portion of individual income consumed or spent on a specific good lowers as the level of personal income rises. Poll taxes (also termed head taxes), nominated as a set amount per capita, patently are regressive.

It is complicated to term corporate income taxes and taxes on business as progressive, regressive, or proportionate, because of the uncertainty regarding the ability of businesses to shift their tax expenses (see below Shifting and incidence). This difficulty of nominating who bears the tax burden depends essentially on whether a national or a subnational (that is, provincial or state) tax is being determined.

In considering the economic purposes of taxation, it is relevant to differentiate between various ideas of tax rates. The statutory rates will include those specified in the legislation; generally speaking these are marginal rates, but sometimes they are average rates. Marginal income tax rates denote the fraction of incremental income that is demanded by taxation when income is increased by one dollar. Hence, if tax burden grows by 45 cents when income increases by one dollar, the marginal tax rate is 45 percent. Income tax regulations often contain graduated marginal rates—i.e., rates that increase as income increases. Structured analysis of marginal tax rates are required to regard provisions as well as the formal statutory rate structure. If, for example, a particular tax credit (reduction in tax) reduces by 20 cents for each one-dollar rise in income, the marginal rate is 20 percentage points higher than nominated within the statutory rates. Since marginal rates specify how after-tax income increases or decreases in response to changes in before-tax income, they are the important ones for considering incentive effects of taxation. It is even more complicated to understand the marginal effective tax rate to apply to income from business and capital, because it may depend on such considerations as the structure of depreciation allowances, the deductibility of interest, and the provisions for inflation adjustment. A basic economic theorem shows that the marginal effective tax rate in income from capital is nothing under a consumption-based tax.

Average income tax rates show the percentage of total income that is taken in taxation. The pattern of average rates is the one that is relevant for assessing the distributional equity of taxation. Under a progressive income tax the average income tax rate grows with income. Average income tax rates commonly grow with income, both because personal allowances are allowed for the taxpayer and dependents and also due to that marginal tax rates are graduated; on the other side of things, preferential treatment of income received for the most part by high-income households can swamp these effects, allowing regressivity, as signified by average tax rates that lower as income increases.

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