Tents and Marquees

marquees-pavillion-3Event Tents, such as wedding tents are used when you want to make a daring outdoor scene. They are generally structures installed at a location for a period of time.

Why A Tent?
Commercial Tents are used as protection from the sun, rain or a gathering place. They can make a stunning and creative atmosphere for any event.

Tent Rentals
Tents can be rented or leased for a day, a weekend, weeks, months, etc. For one or two day events, the Tents are usually installed a few days before the event, depending on scheduling and weather, and remain until a few days after the event. Many rentals are quoted for the entire week, allowing for time to set up and design the interior and exterior. Some Tents are built for exceedingly long-term events and have been installed and remain installed for years.

What Kind of Tent Should I Rent?
Tent rental companies come in all sizes – from small-sized companies with just a few Tents to exceedingly large-sized companies – carrying dozens of several sizes and styles of Tents. Some general rental companies rent from tent rental companies to accommodate their client’s needs.

You may know you want to use a standard Tent for your event, or your event planner may already have in mind to use a Tent. You have options! There are lots of other splendid
structures and Tent styles out there. Some are unique and make a statement of their own. Ask the rental company you’re working with for a list of the type styles they have on hand.

Usually, the different types of Tents available in most companies are (the names vary depending of the company):

Folding Tents Easy and fast to use and always in demand. Very popular, because usually is the less expensive tent. Fast, flexible, cost effective and long lasting.

They are used by:

  • Corporate brands across most industries
  • Government & Council buyers
  • SME business marketers
  • Franchisees
  • Agricultural exhibitors
  • Emergency services & community groups
  • Folding Tents create brand exposure opportunities.
  • You can reach your audience at the right time, in the right place with the right message.

Inflatable Tents An exciting and fun alternative Tent. Easy & fast to set up. Be sure they have removable printed roof because in that way you can share the investment with other licences.

What Size Tent Will I Need?

The size of Tent depends on a few factors:

1. The number of guests you expect
2. Layout or seating arrangements or the style of event:

* Reception with what type of tables?
* Speaker engagement with what type of seating?
* Will you need a dance floor?
* Will you need display areas for your products?

If you are interested in a Tent, you can expect to need about 2,000 – 2,500 square feet for 200-seated guests. That could mean a 40 x 60 size Tent (Always ask the Tent rental vendor directly and they’ll give you the best dataabout the size of Tent you’ll need).

Therefore, the key rule is; know what you are going to use your tent for. The choice of tents is amazing, almost on par with the choice of cars that you can buy.

So if you need a tent for the family BBQ, for example, your needs are fairly rudimentry
and your budget may be tight. Look for cheap tents that offers a waterproof Polyester roof and a good warranty for under $600.

If you need a tent for a school or sports club you will need a diverse range of sizes, and colours. Most plain colour Tents s range between $995- $2900. If you are keen to promote yourself, you can have your names printed for around $150-$300. Printing logos usually cost a little more.

In the last 5 years, portable Tents have become important to businesses for their marketing. The essential need for these buyers is a prominent and identical reproduction of their logo. Sign written or printed Tents can be as boring as a website address or they can be a design extravaganza.

Remember, if it is for commercial purposes, the aim is to build awareness of your company with your printed Tent. Printed corporate Tents range in price from $1500- $4000. Good ones will really catch your eye.

Once you have decided on what sort of buyer you are and how you are going to use your Tents, a good Tents company will offer you a choice of frames, a warranty of between 3-5 years and help with formulating the printing-if you need it.

For more information about tents, contact Extreme Marquees. We have a range of cheap tents, for all sorts of home and business applications.

New Zealand’s Top Holiday Cities

New Zealand has a wonderful array of breathtaking landscapes. Like huge mountain ranges, endless coastlines, abundant rainforests, deep fiords, snow capped mountains and steaming volcanoes. These scenic wonders have all made New Zealand an inspired destination for all kinds of holidays.

Amazing travel packages and holiday specials are available on quality accommodation in modern city hotels and luxurious wilderness lodges at reduced prices. Among the top holiday destinations in New Zealand, Queenstown, Christchurch and Auckland would definitely be there. Travel Online is a celebrated online specialist travel operator and provides fantastic tourist services for New Zealand. Travel Online provides an instant quote and booking service for accommodation in cities right across the country.

Queenstown
The international resort town of Queenstown is situated on the shoreline of Wakatipu Lake. This beautiful region is among the most picturesque locations on the globe. Throughout the year adventurous and thrilling sports like jet boating, bungy jumping, and white water rafting take place. This town is the epicentre of the entire world’s bungy jumping activities too. With the advent of winter, the town gets transformed to an alpine wonderland with snowboarders and skiers from all corners of the world assembling at the annual Winter Festival.

There is constant request for Queenstown Accommodation all round the year and Travel Online offers a select group of hotels best suited for New Zealand holidays. 1, 2, 3 or 4 bedroom apartments, with luxurious facilities, gyms, spas and fantastic views are available at various holiday retreats across the city. Larger apartments with more bedrooms, tennis courts, private jetties and fitness centres are also available at a higher price. Luxury complexes with studio rooms in the vicinity of cafes, bars, and restaurants are also found in Travel Online’ Queenstown Accommodation selection.

Christchurch
When choosing a place to stay in Christchurch look for hotels that give views over the beautiful Victoria Square, across the mesmerizing Avon River or towards the epochal Anglican Cathedral. Situated on New Zealand’s South Island, this cosmopolitan city is always abuzz with fantastic festivals, shopping spots, theaters and art galleries. Hotels overlooking Victoria Square provide visitors with an insight in to the city’s English history.

Individuals staying in the vicinity of the Christchurch Cathedral will find hotel rooms with a Manhattan-style feel. Tradition and elegance are everywhere in these hotels along with a keen eye on service excellence. Luxurious bedrooms with full-fledged kitchen facilities are common, along with hi-tech conference facilities, resort-like leisure features like spas, saunas, gyms, and swimming pools. Many of these hotels provided by Travel Online are located in the vicinity of the Technology Park, the International Antarctic Centre, and the airport. Travelers who want to stay away from the hustle and bustle of the cosmopolitan life will find suitable accommodation in the majesticcountryside surrounding the city.

Auckland
Auckland, also known as the City of Sails, is located in between 2 harbors and has more boats per person than anywhere on the planet. Within minutes a person has the choice of sailing away on yachts to isolated nearby islands, living the sweet life in the casino, surfing at winding beaches or tasting the exotic wines at local vineyards. Hotels come in stylish and comfortable studios, and spacious executive / marina suites. Travel Online caters to the tastes of corporate and business tourists and can beat any price seen on Auckland accommodation advertised. Auckland harbor is splendid, and is seen perfectly from atop Sky City and the surrounding accommodation.

Affordable and comfortable apartments are available for casual tourists, equipped with kitchens, laundries, and balconies to provide a fantastic holidaying experience. Visitors to Auckland adore visiting the Antarctic Encounter, which showcases the only penguins present in the sub-Antarctic region. More encounters include cage-bereft shark dives, scuba expeditions and snorkel safaris. New Zealand is waiting.

Travel Online has a wide range of Queenstown accommodation close to all the snow action and cosmopolitan Christchurch accommodation surrounded by all that theatre and art. For holidays in and around the water, Auckland accommodation is as good as anywhere in the world.

Repairing Flooded Carpet: A cheap job is a good job right? Wrong….

Don’t let an unprofessional 24 hour carpet cleaner attempt to repair your water damaged carpets. These are the signs you need to be wary of:

Overcharging. An unprofessional water restoration cleaner may build the job up with superfluous inclusions. E.g. using dehumidification to dry the damaged carpets isn’t always necessary.

Not having the correct equipment. They sometimes borrow equipment from hire places for drying the carpet. This is permissible, but an established water damage technician will possess all their equipment so they offer a quicker response and hopefully a better value job.

Moisture metre. If they don’t have the proper moisture meter, they cannot see whether the carpet is repaired. This enhances the danger of future mould. Mould removal would then be required in the future.

They are not Specialised. There are many “Carpet Cleaners” in this industry who do water damage restoration repairs on the “side.” i.e. they don’t complete this type of job every day. Be wary of this. Drying a carpet is an art. Removing and repairing and reinstalling the carpet needs to be taken on by a professional, otherwise carpets can be damaged irrepairably.

You could be thinking, how do I find a good Flood Restoration techinician? Below I have set out some pointers to check for when you call around for a carpet flood damage business:

What size is their Yellow Pages ad: This can indicate how much business they are doing already. A full-size Yellow Pages ad slot can cost upwards of $50 000. If they have paid for a larger ad, you can at least have some assurance that they are professionals.

Where do they rank in Google? The higher the rate in Google, the more click-ins there are for this business.

What Qualifications do they have? The foundational qualification needed is a IICRC qualification in Applied Structural Drying and Water Damage Restoration.

Do Insurance companies source them for their carpet damage jobs? This is a great indicator. If insurance companies use them, the business is probably going to be excellent at their skill. Insurance companies generally use the providers that provide them the best value for their client’s money.

What Equipment do they have? They should own about 100 Air movers. If they possess this many, this probably means they have been going for a while. It took our business 8 years to own that many wet carpet drying air movers.

What kind of commitment can you get from them on a phone call? See if you can pin them down to a fee for water extraction, water removal and initial inspection. If they wouldn’t give you a price for just this, you know they are not going to serve you, so go elsewhere.

Response Time – Our Water Damage business in Brisbane is premised to a 59 minute response time to water damage emergency. The business needs to be completed ASAP. Mould can appear after a 24 hour period.

If you focus on these tips you are sure to come up with a Flood Damage Restoration professional who knows how to do the job.

If you have carpet water damage Brisbane, call us for flooded wet carpet drying. Brisbane storm season is approaching and you may need storm damage carpet cleaning. Brisbane and surrounding areas serviced.

Podiatry as a Career in Australia

As a practicing podiatrist in Brisbane, Australia, I am often asked by patients if podiatry would be a good career for a school leaver to enter. There are many things to recommend a career in podiatry including:

  • You can be self employed: This is a prospect that is increasingly being denied to other health care providers such as optometrists and even Family Doctors. Big Business controls a lot of health practices. Consider how often you see an independent optometrist these days – can they compete on price with the multinational chains?
  • Legal Issues: In Australia (unlike the USA where things are very different), podiatrists very, very rarely face malpractice suits. The nature of podiatry practice does not lend itself to accidentally harming one’s patients. Also, you never have to give your clients the bad news that their condition will be terminal.
  • Working Hours: Emergency call outs are very unlikely. This is welcome news for those among us who like their sleep uninterrupted.
  • Financial Reward: Whilst it is true that podiatry doesn’t pay as well as being a dentist or doctor , the pay is generally commensurate with other allied health providers.
  • Instant Gratification: One of the best things about being a podiatrist is the instant gratification! People come in with pain and leave happy. You will see a plethora of bite-sized jobs each day, many with a cure you can provide immediately. From someone that has worked with unanimously grumpy customers in a past career, believe me when I tell you, it makes the day much more rewarding when people leave you smiling.
  • Philanthropy: Podiatry will afford you a great deal of opportunity to help resolve the suffering of your fellow human beings.
  • Self – Determination: Podiatry provides a practitioner the power to determine their own course of action for the benefit of their patients. This is unlike a career in nursing for example where one works under the direction of a doctor.
  • Clear Job roles: The only people who can work as a podiatrist are those with a podiatry qualification. The clear roles that this demarcates relieves the need to find your ‘niche’ after university – as someone with a more generic Bachelor of Science degree might need to do.
  • Do you like to travel? There are many places around the world that do not train their own podiatrists including Tasmania, the Northern Territory, all of Asia and all of the Middle East. If you want to work around the the world, Australian podiatrists can be registered in any Commonwealth country and are particularly in demand in Singapore, Egypt, United Arab Emirates and other far flung fields.
  • Variety: In any given day, a podiatrist will see a big range of complaints. There might be an ingrown toenail or two, an excruciating corn, a sporting injury, some sacroiliac pain and at least a couple of painful arches . The essence of being a good podiatrist is to bea good problem solver. Every patient is an individual with a unique complaint requiring a well considered solution.

How do you train as a podiatrist ?

To qualify as a podiatrist provided by six Australian Universities:

  • Curtin University
  • La Trobe University
  • Charles Sturt University
  • Queensland University of Technology
  • University of South Australia
  • University of Western Sydney.

Last year, the entry score for the QUT was OP 8.

Stephanie Cosgrove graduated as a podiatrist from QUT in 1990 and with a Master’s degree in Applied Science (Podiatry) in 1996. Since 1991, she has worked in private practice as a Podiatrist Brisbane. She received three university prizes during her studies, including the award for excellence in design and manufacture of orthotics. Brisbane has been the site of her private practice since 1991 which has grown to four locations and eleven staff. If you want to Walk Without Pain consider a visit to Brisbane’s most innovative podiatry practice today. Call for an appointment now on 1300 A1 Feet.

Eight Steps to Great Web Design

Take control of getting your site established by a developer and understand the process it will save you money and gain you a site that actually works the intended purpose!

1. Knowing your business and how you are currently positioned in your market.
In order to formulate a site that truly meets your requirements; you first need to have a full knowledge of your business including your products, and/or services and more importantly their market position. You then have to acknowledge how you want to explain your business and what it offers in 7 seconds or less. Sounds impossible? Well that is the average time that a user will consider the point “is this site I searched for?”.

2. Budget and estimation
Have a budget in mind and don’t be afraid to let the developers know what it is. In saying this: BE REALISTIC, $500 will never see a great web site created, nor will they be anything left in the bank to market it.

3. The creative process
Be furnished with example sites and more importantly the elements of the site you like so they can get an understanding of what you would like to see on your site and also what you find frustrating about other sites. This will construct a good profile and analyze not only what type of site to build for you but your tolerance to colours, animations, layouts etc. for your requirements which will allow for fast development. The more interaction and information you confer them in the beginning the more time you will save everybody in the long run by becoming what you want 1st time round. Check with the designers on how many rounds of changes come with the contract, most will allow for a total conceptual redesign only once and 2 rounds of changes after that.

4. Production and Content
After the home page design is created, the developers will more than likely take the general layout of this concept and then construct the inner page template. It is this template that will be replicated for most of your pages for your site.
Provide your content in a pre-proofed word processed document; don’t get too creative with the document fonts etc. as these will not be kept when the content is copied into the code of the site. It is preferred that you do use bolding, underlining, headings and sub heading though ,as these highlights are transferred into the site and are essential later on in not only interacting with the reader but for Search Engine Optimisation.
One last tip for content; formulate a decent amount of content but provide it in a way that a reader may achieve a summary of what you are trying to get across in the 1st couple of paragraphs and an image or to. The rest of the paragraphs that get into finer details ARE FOR GOOGLE !

5. Development Programming and CMS
If your website contains Content Managed Areas (CMS) or has any other dynamic sections the developers will wrap your design around a content management program such as Joomla or Drupal or they may have a custom built system. Make sure that you get to see how the CMS system works on another site they have developed or an example site they may have. it is essential that you know that you can utilize and understand the system when your site is complete.

6. Testing and training
We work closely with the developers to test your site especially if there are any CMS or special programs that have been created for you. You can guarantee if it is has just been written for you then it will not work 100% first time round. This is a where things can get ugly in the process you must understand the way the program operates and test it as if you were normal website user. If it doesn’t make sense to you, odds are it won’t make sense to your audience. Make sure you test your website on more than just your browser, try to test it on Internet Explorer, Firefox and Safari. All of these browsers are on the internet for free!

7. Launch – going live
When the developers are ready to put your site onlive make sure you have completed the above testing step until you are content that this website is the best representation of your business / product it can be. Remember even though you can change things after going live it is still a poor reflection on your business if there are spelling mistakes or broken images when you launch.

8. Marketing
There is little point in having a website if nobody visits it, make sure as part of you contract you have discussed search engine optimisation and or search engine marketing as part of your website build. This is the absolute most important factor of the whole process. If you are the only one looking at your site then you are in trouble.

Remember Search Engine Optimisation is about 30% Onsite (getting your site correct for Search Engine to index correctly) and 70% Promotion. Any developer who tells you otherwise hasn’t been in the industry too long.

For more information about web design Brisbane, contact Web Site Blue. Our web designers understand marketing as well as design.

Tips to Creating a New Business Logo

A logo is a decisive step to forming a business. It is the face of your business. And like your face expresses the tone of your business, gestures the service and screams the professionalism or lack there of.

People spend a lot of money on the formation of their logo and walk away with no artwork files. Then a couple months down the track when they require to put signage on their new building they cannot track the design studio down that created the original logo for them and so incur costs to have it recreated. This is unnecessary and may cause complications when trying to replecate the logo exactly as determined originally.

We have created some basic tips you for to think about when creating a logo. Hopefully these will help you from experiencing any future difficulties.

Tip 1
First things first – you need to decide if you would like your logo to have an accompanying icon. It is desired that if your service or product name is not in your business name then perhaps an icon will assist in portraying a clear message across to your target audience.

An icon can add an extra element to your branding in that you could use the icon on its own on collateral where perhaps you are searching for a more illustrative finish without losing recognition.

A excellent example of this is the well-known and executed Fedex logo.

Tip 2
Colour can be an essential decision as it not only could change the output costs but can also limit your output use. Consider the end result and what you will be assigning your branding onto in the future. Make sure your designer is aware of this as they should design accordingly.

Tip 3
Insure you get a back up disk of your logo as a master file and ensure that it includes all the files required for the different printing formats.

Creative software updates frequently and some programmes become obsolete. Confirm you have a copy of your logo as a PDF – with the text converted to curves.

Tip 4
Using images in your logo is not very easy to arrange. For example it is troublesome to reverse into black and white. Images also have limitations when it comes to size – they can only be reproduced to a certain size before they start pixilation.

Tip 5
Using gradients in your logo is not recommended. This too can have limitations when it comes to output for ie: gradients are hard to reproduce when embroidering fabrics.

Tip 6
Make sure sure the font is legible. Some logos need to be reproduced on small pieces of collateral ie: post stamps. It is important that in this case the text is
legible.

Tip 7
Ensure that you receive a copy of your logo in CMYK high resolution 300 dpi (for printing use) and RGB 72 dpi(for web use).

Tip 8
It is important to have a style guide of your logo. It will clearly show you how to use your logo so it looks exactly the same every time it is reproduced. This allows you to keep your corporate image consistent.

Tip 9
Make sure that you get a letter from the design studio declaring that you own the copyright to your logo.

If you follow these tips then not only will you collect a well-designed logo but you will also own the artwork. And when it comes to reproducing your collateral you will be doing it the most cost effective way.

For logo design Brisbane and web design Brisbane, contact graphic design Brisbane today for a free two hour consultation.

How to Create a Style Guide

How many times have you mailed business cards to print and picked up yet another version of your corporate colour? Ever been frantic to see your advert in the latest newspaper and then caught that the crucial tag line is not present or your logo has been squashed.

There is only one way to prevent this from happening and that is to use a style guide. Not only will a style guide aid you oversee the reproduction of your logo – it will also help you bolster your brand recognition – which many argue is one of the strongest selling tools.

We have placed the below steps together for you as a starting point.

Step 1 : Define the audience for your Style Guide. Is this for staff to utilize in-house or is this for suppliers and contractors to refer to?

Step 2 : Define what your output uses are. This is important because you will want different logos and file formats for example, black and white publication adverts in comparison to vehicle graphics.

Step 3 : Define the tone for the copy and content required. For example you may requirecopy rules for printed content and then copy rules for website content.

Content rules cover all punctuation rules and how to refer to the business and team.

Step 4 : Ensure you layout all the design templates so it is clear how and where the logo and branding lies on all the different pieces of collateral that may be reprinted.

Step 5 : Make sure to include any contributing logos or logos of business that are correlated with you. It’s also important that you issue a copy of the layout to these companies to ensure they agree with the layout of their logo as they too may have their own Style Guide and hierarchy layout rules.

Step 6 : Make certain that grammar, spelling and contact details are correct.

Step 7 : Insure that when suppliers are using the Style Guide they understand~know~discern~apprehend} that a proof needs to be dispatched~sent~mailed~commissioned}to you to be confirmed as correct.

Make your Style Guide finished and as secure as possible. Then have it saved in an email friendly file format and have a couple printed. Once this is done we strongly suggest a training session – whereby your design studio comes in and trains your staff on how to work the Style Guide and most importantly your brand.

For graphic design Brisbane, logo design Brisbane and web design Brisbane, contact Bydaughters today. We help your brand build business.

Projectors: LCD Verses DLP (The downfall of DLP technology)

The typical question customers ask when acquiring a new projector for the home, office, or classroom is: would I get an LCD projector or a DLP projector? LCD, standing for ‘liquid crystal device’ and DLP, short for ‘digital light processing’ are the two most common projector imaging technologies. With so many different brands and types available, it can be difficult for clients to make a choice between those technologies. It comes down to the fact that LCD projectors provide far superior image quality and colour accuracy. The next paragraph will tell you why DLP projectors struggle with reproducing an equal rate of image quality.

Think of a set of blinds in your home for your bedroom window. By a twist of a rod you can have the shutters open or closed, depending on whether you want to let light in or not. And that is exactly how an LCD projector operates. Each pixel functions like an individual shutter on a set of blinds to either pass light through or to block it. DLP on the other hand is created of millions of microscopic mirrors or ‘pixel elements’ as pros like to call them. Each pixel element functions to either reflect light or block it.

How the light source is processed from when the projector turns on to when the image reaches your screen is extremely important with regard to image quality, brightness and colour accuracy. LCD projectors shine white light from the lamp by separating it into red, blue and green components, by three mirrors which send the coloured light to 3 separate LCD panels. The 3 LCD panels make the elements of the image by shining each pixel on and off. The pixels are then combined in a glass prism to form the projector image. Something important to remember about LCD projectors is that all three colours are sent onto your projected surface all at once. The way a DLP projector works is widely different and even the way an image looks is not the same. With DLP, white light from the lamp is projected through a turning colour wheel with transparent red, blue and green segments, at speeds up to 11,000 rpm/s. This method of projecting an image requires a sequence of red, blue and green light. The millions of micro mirrors as described above reflect the coloured light on the pixels to form the image elements. The elements of the image are sent in sequence on the screen, one colour at a time. The viewer’s eye will then pull together each coloured element of the image into a single whole image. With LCD projectors, all colours are available all the time to deliver the top level of brightness and spectacular colour accuracy. In DLP, only one colour is available at any given time, causing lower colour brightness and accuracy. Some DLP manufacturers have included a white segment in the colour wheel to improve overall brightness, but this goes and damages colour accuracy.

I hear in forums all the time that DLP provides a higher contrast ratio and therefore must be superior. For those unaware, the contrast ratio is a measure of a display system defined as the ratio of the luminance of the brightest white to that of the darkest black that the system is capable of. DLP projectors do provide high contrast specifications compared to a majority of LCD projectors. At a glance, this appears to be a plus, however, in the real world, the true black level is determined by the ambient light in the room while the projector is being utilised. Do not be duped by contrast specifications on websites and in brochures.

When the content you wish to project needs moving images, DLP projection technology can also create image imperfections, or ‘artifacts’. The most often seen artifact that a DLP projector forms with moving images is colour break up. Colour break up is incontrovertible in DLP systems because moving images change between the time red, blue and green colours are projected. LCD projectors do not have this disadvantage because all the colours are processed with the others. DLP developers have come up with 3DLP solutions using 3 chips to resolve the colour break up artifacts, but the price tag of these projectors make them not practical for the large part of businesses and consumers.

Another variance between LCD and DLP is how they match the balance for the refractive qualities of light. Think back to high school science, and remember when they taught you how the different colours of light refract different amounts when passing through the same lens. The problem with DLP projectors is that they use the one same panel and the same lens to project Red, Blue and Green. All 3 colours are obviously not the same and refract light at different levels. Most of the time with a DLP projector, some yellow colour will show above and an extra blue will appear below something as simple as a single black line. While being built LCD projectors can be adapted to take away these effects on the projected image, because each colour is refracted on separate LCD panels.

The only actual plus (excluding price) with deciding on a DLP projector is its smaller size and weight. However, this is only relevant for transporting the device and cannot be traded off against the image superiority of LCD projectors. If overall picture quality is important to you, then the answer is a no-brainer. Take an LCD projector! LCD projectors will constantly make bright, colourful images with fewer image imperfections. If you need to learn more about LCD technology in more detail, check out this tremendous resource website: Explore 3LCD. If you have any persisting questions, get onto Projector Central and send me an email.

Jonathan King is the sales and marketing manager for Projector Central, Australia’s number one online retailer for projectors. Brisbane based, Projector Central has been servicing Australia for 15 years. For data projectors in the Gold Coast and Interactive Whiteboards, contact Projector Central today.

Yachting and Yacht Clubs

As the Dutch came to preeminence in sea power during the 17th century, the initial yacht became a pleasure craft used first by royalty and then by the burghers in the canals as well as the protected and unprotected waters of the Low Countries. Racing was incidental, coming out of private challenges. English yachting began with King Charles II of England during his exile in the Low Countries. On his return to the English monarchy in 1660, the city of Amsterdam sent him a 20-metre (66-foot) pleasure boat with a beam (maximum width) of 5.6 m (18 feet), which he then named Mary. Charles and his brother James, the duke of York (James II, sovereign 1685–88), built other yachts and in 1662 raced two of them from the Thames, from Greenwich, to Gravesend, and back, on a £100 wager. Yachting was found to be fashionable with the affluent and royalty, but after that time the habit did not last.

The first yacht club in the British Isles, the Water Club, was started in about 1720 at Cork, Ire., as a cruising and unofficial coast guard association, and held much naval panoply and gravity. The closest thing to racing was the “chase,” for which the “fleet” pursued an imaginary enemy. The club persisted, for the large part as a social club, until 1765, and in 1828, after conglomerating with other societies, it became the Cork Yacht Club (later the Royal Cork Yacht Club).

Yacht racing began in some ordered fashion on the Thames in the mid-18th century. The duke of Cumberland founded the Cumberland Fleet for Thames racing in 1775. When George IV rose to the throne in 1820, it was known as the Fleet to His Majesty’s Coronation Sailing Society. The Thames Yacht Club seceded following a racing fight, to become the Royal Thames Yacht Club in 1830. The first English yacht group had been formed at Cowes on the Isle of Wight in 1815, and royal sponsorship made the Solent – the strait between the mainland and the Isle of Wight – the continuing location of British yacht racing. The organisation at Cowes became the Royal Yachting Club, again at the ascension of George IV. All members were required to own boats of at least 20 tons (20,321 kg). Sailing matches for large bets were held, and the society life was lovely. Ultimately Royal Yachting Club boats grew in size to bigger than 350 tons.

In North America, yachting was first accomplished with the Dutch in New York in the 17th century and persisted when the English had control. Sailing was largely for pleasure and reached its high point in George Crowinshield’s Cleopatra’s Barge (1815), which cruised on the Mediterranean Sea and established a standard of luxury and elegance for the later yachts in those waters from the late 19th century. The first persisting American yacht club, the Detroit Boat Club, was formed in 1839. In 1844, John C. Stevens instigated the New York Yacht Club aboard his schooner Gimcrack.

Kinds of sailboats
The Early sailing yachts took the design of such naval craft as brigantines, schooners, and cutters from the 17th century through the latter half of the 19th century. The design of large yachts was originally heavily impacted by the success of America, which was designed by George Steers for a club headed by John C. Stevens, and it was the boat for which the America’s Cup (q.v.) found its namesake after its win at Cowes in 1851. The first yachts were not designed and crafted in the modern sense, with only a model used. Not until the later half of the 19th century did what was labeled naval architecture come about. Not until the 1920s did the employment of the study of aerodynamics do for the structure of sails and rigging what such study had done earlier for hulls.

Because most of all sailboats had been individually built, there was a desire for handicapping boats previous to the one-design class boats were designed. Therefore, a rating rule was created, which resulted in the International Rule, adopted in 1906 and amended in 1919. In the present day, one of the fastest blossoming areas in the sailing industry is that of one-design class boats. All boats in a one-design class are built to the same dimensions in length, beam, sail area, and other aspects (for an example of a two-person sailboat, see illustration). Racing for such boats can be had on an even playing field with no handicapping required. A prime example is the uniform International America’s Cup Class taken on for participants in the 1992 America’s Cup race.

So long as yachting was an activity mostly for the royal and the rich, money was no object, and the size of boats increased, in both length and weight. The promotion and desire of smaller yachts happened in the second half of the 19th century in the sailing of the Englishmen R.T. McMullen, a stockbroker, and E.F. Knight, a barrister and journalist. A trip around the world (1895–98) captained single-handedly by the naturalized American captain Joshua Slocum in the 11.3-metre Spray proved the hardiness of smaller yachts. Following this in the 20th century, particularly after World War II, smaller racing and recreational yachts became commonplace, down to the dinghy, a favoured training boat, of 3.7 m. In the late 20th century, yachts of less than 3 m were sailed single-handedly across the Atlantic Ocean.

Kinds of power yachts
Post the decade 1840–50, when steam began to replace sail power in public boats, the steam engine, and later the internal-combustion engine, were increasingly used in leisure craft. Sizeable power yachts were progressed to a high element, and long-distance travel became a fond occupation of the rich. The first power yachts were paddle-wheel boats; these then made way to yachts powered by the wholly submerged screw or propeller kind of propulsion. As in the case of naval and merchant vessels, auxiliaries carrying both sail and power were the yacht archetype for many years. By the second half of the 20th century, a lot of yachts were still auxiliaries, but the majority were solely power yachts containing gasoline or diesel engines.

During the last decade of the 19th century there was a rise in the construction of more sizeable steam yachts. In particular among these was the Mayflower (1897) of 2,690 tons, that had triple-expansion engines, twin screws, and a compartmented iron hull, and was manned by a crew of at least 150. The Mayflower, bought by the United States Navy in 1898, was the official yacht of the president of the United States until 1929 and gave active service for World War II.

As bigger and more dependable internal-combustion engines were developed, many large yachts began using them for power. The establishment of the diesel engine, using heavy oil for fuel, was furthered from World War I. From the decade after, bigger power-yacht building grew, reaching a climax in the Orion (1930) at 3,097 tons. In that period the biggest auxiliary yacht constructed was the four-masted, steel, barque-rigged Sea Cloud (1931) of 2,323 tons.

The building of large power boats declined from 1932, and the style after that was toward smaller, less expensive boats. After World War II, lots of small naval boats were bought by private owners for conversion to yachts. At the late 20th century, yachting has become a internationally popular competition enjoyed by thousands of yachtsmen individually owning and keeping their own small leisure craft. The number of boats and yachtsmen increased steadily, not only in the traditional places by the seacoasts but also on inland waterways and lakes.

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Proportional, Progressive, and Regressive taxes

Taxes are differentiated by the impact they have on the distribution of income and wealth. A proportional tax is one that impinges the same relative onus on all the taxpayers—i.e., where tax liability and income move in the same proportion. A progressive tax is recognisable by a higher than proportional increase in the tax burden in relation to the growth in income, and a regressive tax is recognised by a less than proportional rise in the comparable burden. Hence, progressive taxes are regarded as fighting inequity in income distribution, while regressive taxes are seen to increase these inequalities.

The taxes that are usually considered progressive include individual income taxes and estate taxes. Income taxes that are nominally progressive, however, can become less so within the upper-income categories—particularly if a taxpayer is able to reduce his tax base by claiming deductions or by excluding some income aspects from his taxable income. Proportional tax rates if applied to lower-income demographics would also be more progressive if such exemptions of a personal nature are declared.

Income measured over a given year may not necessarily give the most accurate measure of taxpaying requirements. For example, transitory rises in income can be saved, and during temporary declines in income a taxpayer could decide to provide for consumption by reducing savings. Thus, if taxation is held in comparison along with “permanent income,” it can be less regressive (or more progressive) than when it is held in comparison with annual income.

Sales taxes and excises (with the exception of luxuries) are mostly regressive, because the share of own income consumed or spent on a specific good declines as the amount of personal income rises. Poll taxes (also called head taxes), calculated as a standard amount per capita, obviously are regressive.

It is not simple to dictate corporate income taxes and taxes on business as progressive, regressive, or proportionate, due to the uncertainty regarding the ability of businesses to shift their tax expenses (see below Shifting and incidence). This difficulty of deciding who bears the tax burden is dependant fundamentally on whether a national or a subnational (that is, provincial or state) tax is being considered.

In regarding the economic purposes of taxation, it is important to differentiate between various points of tax rates. The statutory rates will include those dictated in the legislation; often these are marginal rates, but occasionally they are median rates. Marginal income tax rates note the fraction of incremental income demanded by taxation when income grows by one dollar. So, if tax onus grows by 45 cents when income grows by one dollar, the marginal tax rate is 45 percent. Income tax laws often contain graduated marginal rates—i.e., rates that rise as income increases. Structured analysis of marginal tax rates must consider provisions apart from the formal statutory rate structure. If, for example, a particular tax credit (reduction in tax) lowers by 20 cents for each one-dollar rise in income, the marginal rate is 20 percentage points greater than specified in the statutory rates. Since marginal rates indicate how after-tax income changes in response to changes in before-tax income, they are the relevant ones for assessing incentive effects of taxation. It is even more complicated to understand the marginal effective tax rate to apply to income from business and capital, because it may depend on factors including the structure of depreciation allowances, the deductibility of interest, and the provisions for inflation adjustment. A basic economic theorem determines that the marginal effective tax rate in income from capital is zero under a consumption-based tax.

Average income tax rates signify the part of total income that is required in taxation. The pattern of average rates is the one that is in consideration for appraising the distributional equity of taxation. Under a progressive income tax the average income tax rate increases with income. Average income tax rates generally grow with income, both because personal allowances are permitted for the taxpayer and dependents and also due to that marginal tax rates are graduated; on the other side of things, preferential treatment of income received mostly by high-income households can dwarf these effects, forcing regressivity, as shown by average tax rates that decrease as income increases.

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